Privacy Policy

Last updated: 25 August 2026

British Wordsmith is operated by Outsourced AV Ltd. This policy explains what personal information may be collected when you use BritishWordsmith.com, why it is used and the choices available to you.

Who is responsible for your information?

Outsourced AV Ltd is the data controller for personal information collected directly through British Wordsmith.

You can contact us using the secure form on our Contact page.

Information we may collect

Depending on how you use the website, we may process:

  • Your name, email address, subject and message when you use the contact form
  • Your IP address and basic browser or device information
  • Website usage information, including pages visited, approximate visit duration and referral source
  • Your cookie and advertising-consent preferences
  • Security information required to identify automated traffic, abuse or attempted attacks

British Wordsmith does not require user registration or an account.

Word-solving information

Letters, patterns and other word-solving information entered into the tools are used to produce the requested results. We do not use these entries to create personal profiles or sell them to third parties.

Contact messages

When you submit the contact form, the information you provide is used to read, manage and reply to your enquiry. Messages may be retained for up to 24 months after the last relevant correspondence, or longer where reasonably required to establish, exercise or defend legal claims.

The lawful basis for this processing is our legitimate interest in communicating with visitors and operating the website. Where an enquiry concerns a proposed agreement or service, processing may also be necessary to take steps at your request before entering into a contract.

Website security and Cloudflare Turnstile

The contact form is protected by Cloudflare Turnstile to distinguish genuine visitors from automated abuse. Turnstile may process technical information such as an IP address, browser characteristics and challenge results. This information is used for security and spam prevention.

Our lawful basis is our legitimate interest in protecting the website, its communication systems and its users from spam, fraud and malicious activity.

Further information is available in the Cloudflare Privacy Policy.

Google Analytics and Site Kit

We use Google Site Kit and Google Analytics to understand how visitors find and use British Wordsmith. Subject to your consent where required, Google may process information such as your IP address, device and browser information, pages visited, interactions and approximate location.

This information helps us assess website performance, diagnose problems and improve the tools and content. Non-essential analytics technologies are used on the basis of your consent. You may withhold or withdraw that consent using the website’s privacy controls.

Google’s handling of information is described in Google’s Privacy Policy.

Advertising and Google AdSense

British Wordsmith uses or intends to use Google AdSense to display advertisements. Third-party vendors, including Google, may place or read cookies on your browser or use web beacons, IP addresses and similar technologies when advertisements are served.

Google’s use of advertising cookies enables Google and its partners to serve advertisements based on visits to British Wordsmith and other websites. Depending on your consent choices and location, advertisements may be personalised or non-personalised.

You can manage personalised advertising through Google Ads Settings. Further information is available in Google’s advertising privacy information.

Cookie and consent choices

Visitors in the United Kingdom, European Economic Area and Switzerland are shown a consent message that provides choices about advertising, analytics and other non-essential technologies.

Where consent is required, non-essential cookies and similar technologies should only be used in accordance with the choice you make. You may change or withdraw your choice using the website’s privacy or consent controls.

More information is provided in our Cookie Policy.

Hosting and technical records

Our web host may process server logs containing IP addresses, access times, requested pages, browser information and security events. These records are needed to deliver the website, maintain its reliability, investigate faults and prevent abuse.

Our lawful basis is our legitimate interest in operating and securing the website. Technical and security records are retained only for as long as reasonably required for those purposes and any applicable legal obligations.

Who may receive information?

Information may be processed by service providers that help us operate British Wordsmith, including:

  • Our website and email-hosting providers
  • Google, through Analytics, Site Kit, AdSense and consent-management services
  • Cloudflare, through Turnstile security services
  • Professional advisers or authorities where disclosure is reasonably necessary or legally required

We do not sell personal information.

International processing

Some providers, including Google and Cloudflare, may process information outside the United Kingdom. Where this occurs, the provider is responsible for applying an appropriate legal safeguard for the transfer, such as an adequacy regulation or approved contractual protections.

How long information is kept

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including responding to enquiries, maintaining security, demonstrating consent choices and meeting legal or accounting obligations.

Retention periods used by Google, Cloudflare and our hosting providers may be governed by their respective settings and policies.

Your rights

Depending on the circumstances, UK data-protection law may give you rights to:

  • Request access to personal information held about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of information
  • Request restriction of processing
  • Object to processing based on legitimate interests
  • Receive certain information in a portable format
  • Withdraw consent at any time where processing relies on consent

You have the right to object to processing based on our legitimate interests. Whether processing must stop will depend on the particular circumstances and any compelling legitimate or legal grounds for continuing it.

To exercise a right, contact us through the Contact page. We may need to request sufficient information to confirm your identity and locate the relevant records.

Complaints

Please contact us first if you have concerns about how your information has been handled.

You also have the right to complain to the UK Information Commissioner’s Office. Details are available at ico.org.uk/make-a-complaint.

Children

British Wordsmith is a general-audience word-solving website and is not designed to collect personal information from children. A child should ask a parent or guardian before submitting information through the contact form.

Changes to this policy

We may update this policy when the website, its providers or applicable requirements change. The latest version will always appear on this page with its revision date.